Dolly Rogers developed the visual identity, brand style guide and tone of voice for WeTransfer – a brand spanking new, super easy file transfer service. The brief was to appeal to a worldwide market of consumers spanning all age groups, essentially anyone who uses the internet. Therefore it needed to look appealing and easy to use, while being highly unique.
The result is a distinctive identity that utilises the possibilities of the digital platform and stands out from other competitive file transfer services. We worked together with the WeTransfer team on the technical functionality and the intuitive user friendly interface.
We also set up a campaign that activated Facebook users to spread the word by bringing the WeTransfer experience to the popular platform.
WeTransfer was selected as an Official Honoree for the Best Visual Design – Function category in The 14th Annual Webby Awards, listed alongside Behance, Microsoft’s Bing and Nike+. In case you don’t know; the Webby’s are the Oscars of the web.
“Dolly Rogers have been incremental partners in the creative development of WeTransfer and their work has proven fundamental in the commercial success of the product.” Bas Beerens, Co-Founder