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Thursday 24 August 2017
10:31 Hrs

Spirit of Tourmalet

Some folks say that we get to have all the fun, we’d have to agree.

Together with our partners at Oy, Nike asked us to give a heroes home coming welcome to their employee athletes who took part in the 2010 Étape du Tour. This year a group of 34 cyclists trained for six months to combat the infamous stage from Pau to Col du Tourmalet, including the treacherous final climb which has become part of cycling folklore.

Inspired by Nike’s innovative Chalkbot, we headed out to their European headquarters in Hilversum and sprayed congratulatory messages to all the participants, showing the encouragement and support of their friends and colleagues. With help from our mates at Goed Bezig, we managed to pull off a pretty impressive and iconic environmental display. Check out more images here.