"Inspiration lies in the eye of the beholder" by Jennette Snape for Adformatie (published April 8, 2011)
Our industry perpetually challenges us to generate original, creative, effective and sustainable ideas. Yet it’s riddled with as much imitation as it is innovation. I created this piece for the launch of Adformatie’s new podium section of their magazine.
Titled “Inspiration lies in the eye of the beholder”, it’s a variant on the classic quote “Beauty lies in the eye of the beholder”. Beauty will always remain a prominent theme in our industry, it’s what we use to create desire for our products and designs.
Inspiration is personal and private, what and how we find it is unique to our own sensors, and then what we do with it influences our work and creative expression.
So, where do you get your source of creative food?