We worked with Surfanic to create their brand strategy, tone of voice, photography style and graphic language.
They’re a young brand with a down to earth approach and we recognised they needed to stand out in an over saturated market. We began with trade communication and developed a toolkit with a ballsy attitude which showcased their product and knowledge of the market segment.The next challenge was to appeal to a broad consumer audience, so we developed a communication campaign with a combination of fun, enthusiasm and down to earth values.
Surfanic are reaping the rewards of a successful brand makeover and have now expanded their distribution to 22 countries and opened their first flagship store. They’ve moved into bigger offices and the directors are now driving fancier cars. They love us!