SG’s mission is to simplify the business to business apparel industry. Dolly Rogers developed the brand communication strategy, identity, brand and photography style and together with our friends at OY Communications launched the label at five of Europe’s major promotional fairs.

To engage and inspire SG’s business consumers Dolly Rogers developed a campaign that celebrated the creativity of their end users and showcased the decorating potential of the SG product range.


A canvas for creativity.

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