We created a concept for Dutch fashion designer Hans Ubbink who wanted to expand into a broader European market.

Ubbink’s approach to his work and life are extremely personal, as are the designs he creates. So we chose to tell his story with a book entitled ‘Love’. Encapsulating the emotions that are generated during his design process of his one true love, fashion design.

A blood line runs throughout the book representing Ubbink’s pulse and heartbeat that drives his passion. The concept was further extended into a house style which reflects the look of a handwritten letter sent by a devoted admirer.

Hans Ubbink

A passionate love story.

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