We created a concept for Dutch fashion designer Hans Ubbink who wanted to expand into a broader European market. Ubbink’s approach to his work and life are extremely personal, as are the designs he creates. So we chose to tell his story with a book entitled ‘Love’. Encapsulating the emotions that are generated during his design process of his one true love, fashion design. A blood line runs throughout the book representing Ubbink’s pulse and heartbeat that drives his passion. The concept was further extended into a house style which reflects the look of a handwritten letter sent by a devoted admirer.