Some folks say that we get to have all the fun, we’d have to agree.

Together with our partners at Oy, Nike asked us to give a heroes home coming welcome to their employee athletes who took part in the 2010 Étape du Tour. This year a group of 34 cyclists trained for six months to combat the infamous stage from Pau to Col du Tourmalet, including the treacherous final climb which has become part of cycling folklore.

Inspired by Nike’s innovative Chalkbot, we headed out to their European headquarters in Hilversum and sprayed congratulatory messages to all the participants, showing the encouragement and support of their friends and colleagues. With help from our mates at Goed Bezig, we managed to pull off a pretty impressive and iconic environmental display. Check out more images here.

Last Friday night I went to two superb events, the first was GUP Magazine’s launch party of their latest theme ‘The Street Issue’ at Kahmann Gallery. Quite an impressive turnout of Amsterdam’s uber cool rocked up for this summer celebration of the bimonthly Guide to Unique Photography, also featuring an exhibition by students from The Royal Academy of Arts The Hague.

After this I headed over to Sociëteit De Sauna for the 1 Jaar Kraakhelder party! It was here that I bumped into an admirer sporting a Dolly Rogers Groupie t-shirt. (I love it when that happens!) Apparently, I left too early and missed out on the lucky lapdance raffle. Still, it remains one of my current fave underground venues in Amsterdam.

I have to admit, I’d never experienced an adrenaline rush at the ballet before, that is until I went to see William Forsythe’s ‘In the Middle, Somewhat Elevated’ with electronic composition by Thom Willems.

The current programme at Het Nationale Ballet, Theme & Variations brings together four generations of choreographers in a tribute to George Balanchine, master of modern ballet.

The final piece and Forsythe’s virtuoso ode to abstract dance left me on the edge of my seat in pure captivation. The piece was originally choreographed for the Paris Opera (1987) and is a Dutch National Ballet premiere at Het Muziektheater Amsterdam until April 20.

The latest work to come out of the Dolly Rogers studio is this fresh identity we designed for the digital platform of a brand spanking new, super fast file transfer service called Wetransfer. The business brains and developing genius behind this entrepreneurial venture is our mate Nalden together with the brilliant folk at Oy Communications.

We were stoked to work together with them on designing the identity and website which has already been listed as one of StumbleUpon’s top 5 rated websites.

This month Dolly Rogers is featured in this profile interview for the Japanese on-line mag and city guide to Amsterdam – Shift magazine.

It features world creative cultures such as art, design, fashion, music, and multimedia. You can find information on alternative spots from opinion leaders in each city, including galleries, clubs, live houses, and theaters.

Read the article here