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Friday 19 January 2018
5:21 Hrs

"Inspiration lies in the eye of the beholder" by Jennette Snape for Adformatie (published April 8, 2011)

Our industry perpetually challenges us to generate original, creative, effective and sustainable ideas. Yet it’s riddled with as much imitation as it is innovation. I created this piece for the launch of Adformatie’s new podium section of their magazine.

Titled “Inspiration lies in the eye of the beholder”, it’s a variant on the classic quote “Beauty lies in the eye of the beholder”. Beauty will always remain a prominent theme in our industry, it’s what we use to create desire for our products and designs.

Inspiration is personal and private, what and how we find it is unique to our own sensors, and then what we do with it influences our work and creative expression.

So, where do you get your source of creative food?

Whether it’s work or play, we love to surprise. Each year as a Christmas gift for our clients we send a musical telegram. Last year it was a cowboy and horse playing the singing saw. This year, we put together a dream team composed of the unexpected trio that is my friend Charly, a hip-hop dancer and magician, Eyesful, a didjeridoo player and beatboxer and the talented R&B artist Mar, our master of ceremonies. Their mission was to complete a journey round all of our clients and friends to deliver a special thank you from us in the form of a musical telegram, Dolly Rogers style.

Switch to full screen and enjoy the show!

Nathalie Djurberg - Filmstill, clay animation. Part of the installation Snakes Knows it’s Yoga, 2010

Snake knows it’s Rotterdam

The style of strange, bordering on ugly art, captivated me straight from the get go with a film of a naked woman getting intimate with a horny frog.

Nathalie Djurberg and Hans Berg’s ‘Snake knows it’s yoga’, exhibition at the Boijmans van Beuningen Museum, transported me back to my teenage years with films that reminded me of Tool’s video Sober. The exhibition was a mixture of sound, animation and sculpture all combined to produce a wonderfully weird and colourful experience.

Other films on show captured the adventures of a character disemboweling a walrus to use it as a wetsuit to swim through the ocean. If you want to see a little bit of what i’m talking about, check it out here.

Last week we visited the Boijmans Museum to see the latest exhibitions. As Sean really enjoyed the weird muppets of Nathalie Djurberg I snobbishly ignored it to spend a large part of the afternoon exploring Beauty in Science.

I’ve always been fascinated by scientific imagery, by their intrinsic beauty but also by the fact that it is a product of Nature. Nature?! An undefined term to say that we don’t really know how it came about or who made it? Why is there beauty inside organisms that we can’t even see with our eyes?! This mystery is behind every image, enhancing their beauty and changing our perception.

The exhibition combines visuals from microbiology to astronomy. Their juxtaposition reveals amazing patterns produced by nature ranging from micro-organisms to out of this world constellations.