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Thursday 9 September 2010
7:35 Hrs
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Spirit of Tourmalet

Some folks say that we get to have all the fun, we’d have to agree.

Together with our partners at Oy, Nike asked us to give a heroes home coming welcome to their employee athletes who took part in the 2010 Étape du Tour. This year a group of 34 cyclists trained for six months to combat the infamous stage from Pau to Col du Tourmalet, including the treacherous final climb which has become part of cycling folklore.

Inspired by Nike’s innovative Chalkbot, we headed out to their European headquarters in Hilversum and sprayed congratulatory messages to all the participants, showing the encouragement and support of their friends and colleagues. With help from our mates at Goed Bezig, we managed to pull off a pretty impressive and iconic environmental display. Check out more images here.

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petite-ceinture

Photo by Chris

At the office I’m always trying to explain memories from my experiences in Paris, my neighbourhood in the 19th district, my mates, our parties. So when I heard that the crew wanted to go to my city to soak up the culture I felt like I had a mission to accomplish. My aim was to make the crew discover “Paname” ~ Paris’ B-side, far far away from the Eiffel Tower and Moulin-Rouge. Co-incidence of the calendar, the chosen weekend also happened to feature “la fête de la musique“, Paris’ massive street event where people play, dance, listen and enjoy music in the whole city.

On our first night we hit 2 clubs, a new one called “1979″ and the unmistakable ”Social Club” ~ the basement hangout for young Parisian cool cats. To end the evening we enjoyed a suturing walk at sunrise through the city back home. Revitalised by some good bread and stinky French cheese we continued exploring and walked on the “Petite Ceinture” an abandoned train line that goes all around Paris. After going through a Chinese protest in Belleville we ended up at “Le Point Ephémère“, one of the rare legal squats in Paris.

For “la fête de la musique” we went to a block party organised by “Pain O Chokolat“. The main act was 113 and Dead Prez. We enjoyed our time dancing with a large eclectic crowd. To finish our evening we took the last metro deep into the suburbs and arrived at a friend’s house party that was off the hook.

Photo by Sarah Esteje

Photo by Sarah Esteje

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